top of page
_edited_edited.jpg)
RED LIGHT BREWING COMPANY
PACKAGING, BRANDING, ILLUSTRATION,
OVERVIEW
I took lead in creating a new beer brand, Red Light Brewing Company, based in San Francisco, California, establishing the brand's name and identity design, as well as clearly defined audience in a research-driven design process.
As a designer, it was my goal to develop a system that allows for the differentiation of each beverage while making them feel unified under a core brand identity.
BRAND BRIEF
ESSENCE
MISSION
Our brews are a nod to those who live boldy, embracing each sip as a moment of expression. Red Light celebrates creatives and the San Francisco community, capturing the soul of the city in every pour. It’s more than just a beer, it’s an invitation to live amongst the city’s rhythm, where creativity and
chaos collide.
POSITIONING
We own an independent spirit that disrupts the traditional craft beer landscape with a raw aesthetic that connects with nightlife and street culture, with its community in mind, delivering unfiltered quality through traditional brewing techniques
VALUES
Authenticity
Boldness
Community
Independence
Creativity
AUDIENCE
Ages 25 - 55
Edgy Spirit: urban craft beer enthusiasts who value authenticity and appreciate edgy brands, and prefer independent alternatives over mainstream choices
Taste Preferences: complex flavors, hoppy beers, and experimental brews.
SOLUTION
In order to capture the rugged essence of San Francisco’s street scene, I employed the black-and-white, ink style to reflect a raw, unfiltered aesthetic, evoking a sense of movement and attitude that mirrors the creative, rebellious spirit of Redlight Brewing.
BRAND ASSETS
C: 25 M: 89 Y: 82 K: 1
R: 189 G: 65 B: 63
BD4213F
C: 1 M: 1 Y: 3 K: 0
R: 249 G: 246 B: 242
F9F6F2
C: 10 M: 5 Y: 0 K: 84
R: 38 G: 40 B: 42
26282A
_edited%20(2).jpg)
bottom of page