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ENOUGH.

BRANDING IDENTITY, CONCEPTUAL

OVERVIEW

I played a role in developing a brand identity for an advocacy campaign promoting gun control. Enough offers space for education, community dialogue, and action, bringing people together—regardless of their stance—to find real, workable solutions and practical steps that reduce harm and promote a safer future. Approaching the project with a human-centered process from the start, the goal was to see how can we—as designers—contribute to improving our collective experiences as people apart of this planet.

BRAND BRIEF

MISSION

Gun violence is an undeniable reality in America, but change starts with understanding. 
ENOUGH offers space for education, community dialogue, and action, bringing people together—regardless of their stance—to find real, workable solutions and practical steps that reduce harm and promote a safer future.

PERSONALITY

Bold: speak and act with impact
Determined: always pursuing change

Unfiltered: open confronting harsh realities

Empathetic: built by those understanding the realities of gun violence

Empowering: strengthening others

Urgent: act swiftly, change can’t wait

Resilient: powering through adversity

VALUES

Honesty: confront the harsh realities of gun violence, providing the unfiltered truth

Bold Action: stand firm against gun violence, pushing for immediate and meaningful change.

Community Empowerment: help communities unite charge and work together for lasting safety

Commitment: determined in our fight for safer communities and a violence-free future.

Urgency: recognize the pressing need for change and act swiftly to address gun violence.

CORE OFFERINGS

Campaigns:Powerful campaigns that inspire action and push for coming together for effective solutions 

Educational Resources: Accessible resources to educate communities about the causes solutions, and impacts of gun violence

Community Initiatives: Collaborative programs and events that empower local communities to unite through adversity for safer communities.

AUDIENCE PERSONAS

LOGO SOLUTION

The square represents structure, order, and safety, but the split breaks it apart, showing the disruption caused by gun violence.

A Divided System
represents the division in society over gun control, symbolizing a system that can no longer function as it is, or awakening urgency for change.

Coming Together
If the two halves are close but slightly separated, it implies that there’s a gap that needs to be closed—a call for action to mend what’s broken.

Statement
The goal isn’t division—it’s progress.

BRAND ASSETS
C: 8 M: 95 Y: 87 K: 1

R: 218 G: 68 B: 52

P-032 C
C: 0 M: 0 Y: 0 K: 0

R: 255 G: 255 B: 255

 
C: 0 M: 0 Y: 0 K: 100

R: 35 G: 31 B: 32

P-412C
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BRANDED ICONS
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StationarySystem.Enough.png
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