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CASCADE CACAO
PACKAGING, BRANDING
OVERVIEW
I developed a new, ethically-sourced, organic craft chocolate brand, establishing the brand's name and complete visual language in a research-driven design process.
The bar was developed towards the backpacking niche, so as the designer, it was my goal to fabricate a light, packable bar that are designed to succeed at point of sale against similar competitors.
BRAND BRIEF
ESSENCE
MISSION
We are Cascade Cacao, a family oriented chocolate brand grounded in the heart of the Willamette Valley. Rooted from the source, our sustainably grown cacao inspires those who crave nutrient-rich, authentic flavors whether at home or on the trail.
POSITIONING
Designed for adventure, our packaging reflects a rugged, outdoor spirit while showcasing bold flavors inspired by Oregon’s finest local ingredients. With eco-conscious materials and responsible sourcing, we stay committed to sustainability—delivering a taste experience that fuels exploration.
VALUES
Authenticity
Adventure
Quality
Sustainability
Well-ness
AUDIENCE
Ages 20 - 45
Health-Conscious Consumers – looking for natural, sustainably sourced,foods, prefering products that align with their values of wellness and environmental responsibility.
Outdoor Enthusiasts – hiking, backpacking, camping, and outdoor adventures. Appreciative to high-quality, portable product that enhance their experiences in nature.
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SOLUTION
In order to capture the wild essence of camping and the feeling of the outdoors, I utilized a topography map local to the Oregon region. Using a known asset like the map allows the consumer to feel connected to the wilderness, and emphasize adventure.
BRAND ASSETS
C: 10 M: 89 Y: 82 K: 1
R: 213 G: 65 B: 59
D5413B
C: 2 M: 75 Y:98 K: 0
R: 235 G: 100 B: 37
EB6425
C: 0 M: 49 Y: 100 K: 0
R: 248 G: 149 B: 29
F8951D
C: 4 M: 7 Y: 20 K: 0
R: 242 G: 230 B: 205
F2E6CD
C: 10 M: 5 Y: 0 K: 84
R: 242 G: 230 B: 205
26282A
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